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CopperKey blog: the predictive supermodel

 

CopperKey blog archives for November 2006

November 2, 2006

Predictive modeling in action for financial services

By Peter Vanderlee

Josh Mellberg is nothing less than a business wunderkind. At 26, he is in the top three percent of U.S. financial advisors.

His company, Senior Advisors Wealth Management, has used Bizfusion predictive marketing software to increase the response rate on financial seminar direct mail campaigns by 40%, and save nearly 19% a year on annual mailing costs.

...read more »
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November 1, 2006

DMA06. We came. We demo'd. We conquered.

By Peter Vanderlee

DMA06 brought the cream of the Direct Marketing Association's crop to San Francisco, and for CopperKey this was a significant event.

Not only did we demo our hosted predictive marketing platform, Bizfusion Prospector, we also demo'd Bizfusion for Salesforce.com to secure beta customers for what we believe to be the first application of automated predictive modeling in an industry-standard CRM package.

...read more »
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