DMA06 brought the cream of the Direct Marketing Association's crop to San Francisco, and for CopperKey this was a significant event.
Not only did we demo our hosted predictive marketing platform, Bizfusion Prospector, we also demo'd Bizfusion for Salesforce.com to secure beta customers for what we believe to be the first application of automated predictive modeling in an industry-standard CRM package.
The image above from the show floor pretty much sums up our experience. We demo'd Bizfusion constantly on two screens, often to CEOs, and then a short time later to CTOs and marketing or business development executives sent for due diligence. We were told we were "the buzz of the show" or "the coolest thing we’ve seen in some time".
Our CEO David Castillo was also in a steady stream of meetings with press people at publications like Direct Magazine, Multichannel Merchant, Electronic Retailer, plus partners and strategic prospects eager to sign up to our new short-term trials that are applied against a full-year subscription to Bizfusion (so far our batting average on converting trials to subscriptions is 100%).
In the direct marketing industry, most people understand predictive modeling. What they often don’t believe when we first tell them is that we’ve automated the process of predictive modeling and customer profiling with a simple-to-use Web-based portal. And it’s a hosted service to boot.
What this means is that a handful of data analysts can become an army of data-modeling managers and executives using Bizfusion to both speed up and increase ROI on campaigns. And of course the more you use Bizfusion, the smarter your customer lists become and the greater your returns.
One quick way to learn more about Bizfusion is to have a look at our new CopperKey video podcast with David Castillo, our CTO Don Kridel, and the lead investor on our latest round of VC financing, Rick Gibson. You’ll soon find out why CopperKey and Bizfusion were the toast of DMA06.
Peter Vanderlee is Executive Vice President with CopperKey Inc.
