Predictive modeling in action for financial services
By Peter Vanderlee
Josh Mellberg is nothing less than a business wunderkind. At 26, he is in the top three percent of U.S. financial advisors.
His company, Senior Advisors Wealth Management, has used Bizfusion predictive marketing software to increase the response rate on financial seminar direct mail campaigns by 40%, and save nearly 19% a year on annual mailing costs.
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