The evolving practice of predictive analytics recently caught the eye of InfoWorld columnist Ephraim Schwartz in his Reality Check column.

While maintaining his healthy skepticism for predictive analytics being able to forecast murder, when opining on how predictive analytics might be useful in more benign areas such as business and IT, Mr. Schwartz discovered CopperKey. He points out that CopperKey’s “black-box approach” with BizFusion Prospector represents a new trend in predictive analytics, bypassing the analysts and the putting tools in the hands of end-users.