The evolving practice of predictive analytics recently caught the eye of InfoWorld columnist Ephraim Schwartz in his Reality Check column.

While maintaining his healthy skepticism for predictive analytics being able to forecast murder, when opining on how predictive analytics might be useful in more benign areas such as business and IT, Mr. Schwartz discovered CopperKey. He points out that CopperKey’s “black-box approach” with BizFusion Prospector represents a new trend in predictive analytics, bypassing the analysts and the putting tools in the hands of end-users.

He also mentions the success financial planning firm Senior Advisors Wealth Management, has enjoyed with BizFusion Prospector, increasing direct mail campaign response by nearly 40 percent. For the full story on how BizFusion Prospector’s automated predictive modeling helped this financial services company, click here.

It's significant when influencers like Mr. Schwartz, a specialist in identifying new forces affecting business and technology, understand the positive impact of CopperKey's software.  That's why if you check our Web site's press room, you'll find we're getting increasing attention from the media across many markets.

Most recently this includes motorsports, as a result of Main Event Marketing (MEM) packaging a complete sponsor activation strategy that offers the power of BizFusion to the ARCA RE/MAX Series, teams and sponsors.

Stand by for even more CopperKey and BizFusion news in 2007! Until then, our best wishes for a safe, happy and healthy holiday season.

Peter Vanderlee is Executive Vice President with CopperKey Inc.