The Invest Southwest Capital Conference completed its search for the 13 most promising early-stage and emerging growth companies seeking equity capital in the region, and CopperKey made the list!
In late February, CopperKey will join the other 12 firms in making a presentation to a group of venture capital, private equity and angel investors. To get us and the other firms "in shape" for that event, Invest Southwest organizers have provided mentoring teams for each company made up of legal, operations and marketing experts experienced in helping firms raise capital.
The value of this assistance is proving itself through every meeting with our mentoring team. We've received constructive and pragmatic advice about our company that ranges from how we best protect our intellectual property to improvements we can make in our operations and marketing efforts.
On marketing, we were urged to make our message more meaningful for our product, BizFusion™ Prospector. So while “predictive marketing and automated analytics” is meaningful to us and other industry insiders, those terms might be stopping us from reaching our full potential in the marketplace. That said, here’s our new proposed “elevator pitch”:
CopperKey's first-to-market BizFusion software helps focus and optimize marketing campaigns by automating the critical process of identifying an organization's best customers.
BizFusion works like Google for customer data, allowing end users to use point-and-click options to search a customer database to obtain insight about key attributes and rank customers against up-sell and cross-sell opportunities.
BizFusion also allows end users to search pre-defined third-party databases, and based on best customer attributes, obtain ranked lists of "look-a-like" prospects.
If you think we can still do better still, let me know! Please send suggestions to pvanderlee@copperkey.com or use the comments section of this blog.
Peter Vanderlee is Executive Vice President with CopperKey Inc.
