Accenture Research Shows Analytics Driving High Corporate Performance
By Peter Vanderlee
In the February issue of DM Review, Shari Rogalski's column calls attention to a recent study by Accenture that confirms the critical role of analytics in customer relationships and demonstrates a clear linkage between analytics-based decision-making and high performance.
The study shows that there has been a dramatic increase in the importance of analytics to businesses of all types through the past four years. In fact, higher-performing businesses described analytics as being a key element of their strategy and were confident that their investment in analytics is creating a competitive edge in the market place.
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