As companies seek to ensure that their messages are received, marketing strategy is increasingly being driven by insights into unique customer segments or individual customers. Based on this need... ...read more »

We're delighted to announce that Rick Gibson, an experienced, entrepreneurial professional who has been serving our board of directors, has accepted our offer to take over as President and CEO of CopperKey. ...read more »

In the February issue of DM Review, Shari Rogalski's column calls attention to a recent study by Accenture that confirms the critical role of analytics in customer relationships and demonstrates a clear linkage between analytics-based decision-making and high performance. The study shows that there has been a dramatic increase in the importance of analytics to businesses of all types through the past four years. In fact, higher-performing businesses described analytics as being a key element of their strategy and were confident that their investment in analytics is creating a competitive edge in the market place. ...read more »

The Invest Southwest Capital Conference completed its search for the 13 most promising early-stage and emerging growth companies seeking equity capital in the region, and CopperKey made the list!

In late February, CopperKey will join the other 12 firms in making a presentation to a group of venture capital, private equity and angel investors. To get us and the other firms "in shape" for that event, Invest Southwest organizers have provided mentoring teams for each company made up of legal, operations and marketing experts experienced in helping firms raise capital. ...read more »

The evolving practice of predictive analytics recently caught the eye of InfoWorld columnist Ephraim Schwartz in his Reality Check column.

While maintaining his healthy skepticism for predictive analytics being able to forecast murder, when opining on how predictive analytics might be useful in more benign areas such as business and IT, Mr. Schwartz discovered CopperKey. He points out that CopperKey’s “black-box approach” with BizFusion Prospector represents a new trend in predictive analytics, bypassing the analysts and the putting tools in the hands of end-users.

Josh Mellberg is nothing less than a business wunderkind. At 26, he is in the top three percent of U.S. financial advisors.

His company, Senior Advisors Wealth Management, has used Bizfusion predictive marketing software to increase the response rate on financial seminar direct mail campaigns by 40%, and save nearly 19% a year on annual mailing costs.

DMA06 brought the cream of the Direct Marketing Association's crop to San Francisco, and for CopperKey this was a significant event.

Not only did we demo our hosted predictive marketing platform, Bizfusion Prospector, we also demo'd Bizfusion for Salesforce.com to secure beta customers for what we believe to be the first application of automated predictive modeling in an industry-standard CRM package.

If you’re lucky enough to be here in San Francisco with us at the DMA06 show, you’ll feel the buzz we’re making at the CopperKey booth (#2708). Every hour on the hour we’re giving out a iPod Video Player with our DMA06 podcast. And our CEO David Castillo is busy doing media interviews and meeting both with existing customers and partners, as well as many soon-to-be customers attracted by the tradeshow buzz we’re generating with the launch of Bizfusion Prospector and Bizfusion for Salesforce.com.