Company background

CopperKey Inc. is a predictive marketing software and solutions company comprised of econometricians, software developers and marketing industry veterans with an average tenure of 10 years or more in their respective fields. Our executive team is made up of former AT&T, Equifax, Experian, Idealabs, Motorola, NASA, SaleLogix and Xerox leaders.

Bizfusion is the brainchild of two University of Arizona graduates, CopperKey co-founders Dr. David Castillo (engineering) and Dr. Don Kridel (economics). Castillo runs CopperKey’s product development as Chief Technology Officer. Kridel, the Chief Economist, earned his Ph.D. at the University of Arizona, and continues his studies into applied econometrics as Associate Professor of Economics at University of Missouri-St. Louis.

CopperKey develops and utilizes analytic and geospatial techniques and combines that with demographic, psychographic and geographic data to deliver automated customer acquisition, up-sell and cross-sell campaign results.

CopperKey currently has numerous corporate customers using Bizfusion technology including global leaders in the telecommunications, retail and information industries.