Copperkey Press Releases

CopperKey boosts sponsorship horsepower for ARCA RE/MAX stock car racing series with BizFusion™ predictive marketing software

6 Dec 2006 13:28:56 GMT

Phoenix, AZ - 6 December 2006 – In a move that promises to add enhanced marketing research and analytics horse power to the excitement of motorsports sponsorship, CopperKey Inc. has partnered with ARCA to offer BizFusion™ predictive marketing software to ARCA RE/MAX Series sponsors. The BizFusion/ARCA partnership comes via the relationship forged between ARCA and Main Event Marketing Group this past November.

BizFusion™, a proprietary software-based methodology program, brings an affordable and measurable way to target customers and prospects for motor sport-related direct marketing campaigns. BizFusion is an automated, Web-based enhanced marketing and analytics service anyone can use. Direct marketing organizations can use it to super-charge customer and prospect data for measurable increases in customer acquisition, up-sell, and cross-sell campaigns. BizFusion offers the fastest, most effective way to target existing customers and find new, targeted prospects ready to do business.

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Financial planning company embraces automated predictive modeling for up to 40% boost on direct mail response

28 Nov 2006 13:28:56 GMT

Success formula includes CopperKey�s BizFusion™ Prospector software

GILBERT, AZ, 28 November 2006 – With investors becoming more resistant to financial planning ads, investment advisory firms are searching for ways to gain an edge over their competitors. It�s the constant search for this edge that led Josh Mellberg, President of Senior Advisors Wealth Management of Tucson, AZ to another Arizona-based company in the “predictive marketing” software field called CopperKey, based in Gilbert.

At 26, Mellberg, a certified Senior Advisor and a Registered Investment Advisor, has been a member of the Million Dollar Round Table for two of the three years he has been in business. The association recognizes the success of the top three percent of U.S. financial advisors.

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CopperKey launches BizFusion™ Prospector predictive marketing software and demos BizFusion™ for Salesforce.com at DMA06

16 Oct 2006 13:28:56 GMT

San Francisco, CA, October 16, 2006 – Phoenix-based CopperKey Inc. is showing two new versions of its Bizfusion predictive marketing software – Bizfusion Prospector software-as-a-service and Bizfusion for Salesforce.com – at the Direct Marketing Association�s annual conference and exhibition (DMA06) in San Francisco.

Available now, Bizfusion Prospector is an automated, Web-based predictive data modeling service anyone can use. Direct marketing organizations can use it to super-charge customer and prospect data for measurable increases in customer acquisition, up-sell, and cross-sell campaigns. Bizfusion Prospector offers the fastest, most effective way to target existing customers and find new, targeted prospects ready to do business.

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Tucson investors back growth of CopperKey's BizFusion™

21 Aug 2006 13:28:56 GMT

Led by HOTventures, Tucson Investors Back Growth of CopperKey�s BizFusion™ Predictive Database Marketing Software Gilbert, AZ, August 21, 2006 - Tucson-based investment firm HOTventures, along with members of the Desert Angels, Wasatch Venture Fund and Zone Ventures have joined with angel investors from Canada, Arizona, Utah and Idaho in investing a total of $2.2 million in a Series C1 round offered by CopperKey, Inc., a rapidly growing predictive marketing software company in Gilbert, Arizona that was founded by two University of Arizona graduates, Dr. David Castillo (engineering) and Dr. Don Kridel (economics).

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