Non-profit operation gets donation boost with Bizfusion Prospector

The Society of St. Vincent de Paul-Phoenix, a non-profit, international Catholic lay organization, used Web-based Bizfusion Prospector predictive marketing software to increase the results of their direct marketing campaign by 272%, identifying 43,000 new, qualified targets and boosting revenues to $223,000 from $82,000 in the first four months.

“CopperKey is great to work with,” says Susan de Queljoe, Director of Community Relations. “They’ve been able to provide us with high-quality prospects while working within our limited budget. We’re looking forward to working with CopperKey on an ongoing basis.”

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Wealth Management company invests in Bizfusion Prospector

Senior Advisors Wealth Management in Tucson AZ, sends out 45,000 mailers each month at an annual cost of $160,000 to attract new clients. It uses Bizfusion Prospector predictive marketing software to boost its direct mail response and save nearly $30,000 a year on marketing costs.

It's the wise marketing decisions, including the decision to use Bizfusion Prospector, that have propelled this company's President to the Million Dollar Round Table - an association of the top three percent of U.S. financial leaders - for two of the three years his company has been in business.

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"Using Bizfusion Prospector, I increased the response rate to my mailers from a range of 0.8 to 0.9 percent to 1.33% while using a less expensive 29 cent postcard format versus a fold-over mailer that used to cost me 50 cents. So I'm getting a response rate that is 30 to 40 percent higher, and I'm saving nearly $30,000 a year on marketing costs."