How Bizfusion works

Bizfusion “profiles” your existing customers and segments them according to demographics, lifestyle and firmagraphics. These facts are used to automatically create a set of predictive models to determine a “best fit” for a given market opportunity. Armed with this data, your company is able to increase marketing campaign results and generate more sales.

Bizfusion is a simple point-and-click Web-based portal interface that automatically analyzes customer lists, performs sophisticated market analysis and identifies high quality prospects. Bizfusion can, for example, predict and rank customers most likely to repurchase within the next three months and map these customers by region.

Bizfusion helps leverage your current customer base and finds new customers quickly and easily

First, your current customer list is uploaded in database format using the intuitive Bizfusion portal. Bizfusion’s automated profiling, data enhancement and patented knowledge base matches and identifies the key attributes of your customers. Once matched, Bizfusion delivers easy-to-interpret graphs and charts showing your “best customer profile”.

Bizfusion then utilizes a set of rules within its proprietary modeling process to calculate a series of predictive models. In the case of new customer acquisition, Bizfusion applies these models to national business and customer databases to identify new lists of prospects for your company. In the case of up-sell or cross-sell campaigns, Bizfusion applies the model to your existing customer base.