Investor relations

CopperKey Inc. is the first company to develop and market a Web-based predictive marketing software platform that enables non-data analysts to automatically determine the key attributes of their best customers, and then use those attributes to search for new prospects in national third-party databases.

This is a breakthrough in the growing field of marketing analytics and predictive modeling, which has typically been the domain of a few highly trained analysts who use specialized software tools and services provided by a variety of companies. With CopperKey’s BizFusion™ Prospector software, marketing coordinators, managers and executives across a company can now perform ad hoc analysis on customer data to maximize direct marketing and customer campaign results.

According to International Data Corporation’s Worldwide Business Analytics Software 2006-2010 Forecast, the business analytics market CopperKey participates in grew at a rate of 11% to $16.5 billion in 2005. IDC predicts that the market for business analytics will grow at a rate of 10% over the next five years, and that the technology segment has become a top spending priority for many companies.

CopperKey is staffed by econometricians, software developers and industry people with an average tenure of 10 years or more in their respective fields. The company’s executive team is made up of accomplished leaders who have worked with companies such as Acxiom Corporation, American Express, AT&T Inc., Compaq (Hewlett-Packard Development Company, L.P.), Honeywell International Inc., Motorola Inc. and National Aeronautics and Space Administration (NASA).

Current investors

CopperKey has attracted support and capital from the following leading investors and venture funds and from angel investors from Canada, Arizona, Utah and Idaho.

HOTventures, LLC
HOTventures, a Tucson-based investment firm, is an investor and advisor to technology companies. The HOTventures portfolio consists mostly of early-stage companies. HOTventures has served as advisors to several of the nation's largest media companies.

Desert Angels
Formed in 2000, the Tucson-based organization, Desert Angels, has grown to become one of the US’s leading angel investment organizations. Desert Angels is a non-profit group of accredited investors seeking opportunities to invest in no tech, low tech or high tech companies.

Wasatch Venture Fund
Wasatch Venture Fund (Wasatch), begun in 1994, is a venture capital firm specializing in early-stage, information technology and life science investments. With headquarters in Salt Lake City, Utah, Wasatch also maintains offices in Phoenix, Arizona and Santa Fe, New Mexico.

Zone Ventures Management Company, LLC
Zone Ventures Management Company, based in Los Angeles CA, invests in emerging industries and companies that develop disruptive products and services that will transform markets. Zone believes fast-growing companies are involved in information technology comprised of software, communications, information content, information services, and high value-added electronic components.

Currently CopperKey has numerous corporate customers using BizFusion technology including global leaders in the telecommunications, retail and information industries. CopperKey partners with the best in the industry to provide its customers with leading edge solutions.