Bizfusion adds value to customer databases and saves marketing dollars

Bizfusion predictive marketing software is a Web-based service anyone can use. Growing and getting value-added marketing intelligence from your customer database is crucial to running successful up-sell, cross-sell and new customer acquisition campaigns. Both Bizfusion Prospector and Bizfusion for Salesforce.com offer the fastest, most effective way to target existing customers and find new targeted prospects ready to do business with your company.

Bizfusion customer success: a 70% increase over business-as-usual

A subsidiary of a large telecommunications company replaced its business-as-usual, manual data analysis approach with Bizfusion’s automated predictive marketing software to increase success on customer up-sell campaigns. With Bizfusion, the company boosted its average marketing campaign response rate from 2% to 3.4% — a 70% increase over business-as-usual. The short-term Return On Investment for this Bizfusion campaign was well over 300% — with an expectation of even greater ROI over the longer term.

Bizfusion provides customer attributes you weren’t even aware of

By analyzing previously unknown attributes such as mortgage and home-owner data, or entertainment choices, for the customers in your  market, Bizfusion creates “best-fit” customer profiles. Armed with these profiles, you create marketing programs that get higher response rates. Bizfusion saves direct marketing dollars with higher-quality lists. With its easy-to-use portal interface, Bizfusion allows you to quickly uncover new customers, customer trends and prospects.

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To start using Bizfusion today or to learn more, please call 480-633-1966 or email info@copperkey.com